Hi! I'm Monika

📌 Pinterest creator, 💃 Kathak dancer, 🧘 yoga enthusiast, but most importantly: 🧠 story-first brand strategist.

Based in Bengaluru, Karnataka
MBA — Marketing, ICFAI Business School (2027)

Where strategy meets storytelling. I work at the intersection of brand thinking and creative execution, with a focus on FMCG and lifestyle brands.

What I
Do Best

a head full of ideas, always brewing :)

→Brand Strategy
→GTM Planning
→Consumer Insights
→Campaign Development
→Content & Copywriting
→Market Research

Featured Work

Some of
my work.

See all projects →

GTM Strategy · Brand Campaign

Makhana Brand Launch

Full go-to-market strategy and brand campaign for a healthy snacking brand — from consumer research and positioning to creative execution.

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Brand Strategy · Social Campaign

Carmesi — Not Her Job

An interactive Instagram takeover concept for Carmesi's #NotHerJob campaign — nine posts imagined post by post, built to pull men into a conversation the brand has never had with them.

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Campaign Analysis · Marketing

boAt — Turn It Down

A three-part read of India's loudest audio brand — the campaign machine, the emotional silence underneath, and the one move that would make people feel the brand.

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