I started in a field far from business — pharmaceutical sciences — which turned out to be the best thing that ever happened to my career. It gave me a curious, research-first lens, and an MBA later gave that curiosity rigour. Somewhere between consumer research and brand campaigns, I found my sweet spot: building brands that people actually feel something for.
I'm drawn to FMCG and fashion & lifestyle brands because they live closest to culture — the best ones don't just sell products, they shift behaviours and become part of people's identities. Thanks for stopping by; I'd love to make something great together.