CV · MARKETING · MBA
Monika Vaishnav
I started in pharmaceutical sciences — an M.Pharma in pharmaceutical chemistry — before pivoting into brand marketing through an MBA. That path gave me a research-first instinct most marketers don't have: I turn consumer and market data into positioning, go-to-market strategy, and campaigns people actually respond to. I'm looking for a growth-focused team where I can bring that same rigour to brand building.
Bengaluru, KarnatakaMBA — Marketing, ICFAI Business School (2027)English · Hindi
SKILLS
What I bring to the table
Technical
- MS Excel & PowerPoint
- Power BI
- SEO, Google Ads & Digital Marketing
- Social Media Marketing (Meta, Pinterest, Canva)
- Claude Code
Non-Technical
- Time & Project Management
- Communication & Storytelling
- Team Leadership & Collaboration
Strengths
- Creative & idea-driven
- Analytical & research mindset
- Customer-centric thinking
- Adaptable & quick learner
- Dependable under deadlines
EXPERIENCE
Summer Internship Program
Integrated Business Growth Strategy for Textile & Consumer Sector
Iresh Consultants- Built the end-to-end go-to-market strategy for a D2C brand's premium Makhana launch, owning it from market research to a market-ready plan.
- Ran secondary research and primary consumer surveys, then applied the STP framework, 4P marketing mix and three product levels to define positioning and the value proposition.
- Turned scattered data into a single clear customer insight and converted it into concrete marketing decisions — delivering the survey findings, positioning plan and launch campaign input.
- Conducted market research on the Indian textile and consumer sector, sizing the market and analyzing demand trends, competition and growth opportunities, then turned it into clear growth recommendations.
EDUCATION
Academic Background
MBA
B2B Marketing / BIAICFAI Business School, Bangalore — IFHE · 2027
8.23 CGPAM. Pharma
Pharmaceutical ChemistryMaharishi Arvind College of Pharmacy, Jaipur — RUHS · 2023
7.7 CGPAB. Pharma
PharmacyShree Balaji College of Pharmacy, Jaipur — RUHS · 2021
69%XII
Bio / ScienceChoudhary Public Senior Sec. School, Jaipur — RBSE · 2016
72.80%X
Choudhary Public Senior Sec. School, Jaipur — RBSE · 2014
73.50%CERTIFICATIONS
Additional Qualifications
- Google Digital Marketing & E-commerce Professional Certificate — Coursera
- Power BI — IBS
- Bloomberg Finance Fundamentals Course Certification
- Meta Social Media Marketing — Coursera
OTHER PROJECTS
Also Built
- Content Marketing — Pinterest: Built and manage a Pinterest account generating 3 lakh+ monthly views through organic, SEO-driven pin content.
- Makhana Brand Campaign ↗: Extended marketing campaign for the D2C Makhana brand from my SIP, building on the go-to-market strategy with content and promotion ideas.
ACTIVITIES
Extracurricular
- Participated in the 1st International Conference on Marketing by AIMA and the ICFAI Foundation for Higher Education, Bangalore.
- Participated in Manthan 2025, the intra-college management fest at ICFAI Business School, Bangalore.
- Took part in the Marketing Launchpad at IBS Bangalore.
- Awarded a certificate of appreciation for active participation in Taraksh 2026 – Niti Swarajyam, ICFAI Bangalore.
ACHIEVEMENTS
Major Achievements
- Head of the IT Club at IBS Bangalore.
- Represented IBS at various college-level events in Bangalore.
- APTICON-2018: Volunteered at the 23rd Annual National Convention of the Association of Pharmaceutical Teachers of India, Swami Keshvanand Institute of Pharmacy, Jaipur.
- Participated in the International Conference on "Fostering High-Quality Clinical Research for a Healthier World," organized by NIMS Institute of Pharmacy, NIMS University, Jaipur.
BEYOND WORK
Interests & Languages
Interests
- Content Creation (blogging & social media)
- Volunteering & Event Organization
- Yoga & Meditation
- Kathak Dance
Languages
- English — Read, Write, Speak
- Hindi — Read, Write, Speak